

A small team of 2-3 people, or even just a single person, outlines the key elements of a solution and the most important boundaries of the work. Shaping is the pre-work that you do before a project is created. One of the most interesting things that Ryan covers in his latest book is the concept of shaping.

In this episode, we talk about some of the fundamentals of Shape Up, as well as Ryan’s thoughts on product management.

More than that, it’s a refreshing read that challenges the current agile culture and how we generally think about shipping software. Shape Up: Stop Running in Circles and Ship Work That Matters explores how Basecamp approaches product development. So what has he been up to in the last year and a half? He’s written a book. Check out the previous episode if you’re interested in hearing about how Ryan frames feature requests and how he thinks about agile. Ryan’s been a guest on Product Love before. It’s a platform that provides a much saner, calmer, and more organized way to manage projects and communicate company-wide. Basecamp is more than a project management tool. This week on Product Love, I sat down with Ryan Singer, head of strategy at Basecamp.
